Berkeley Square Medical
Problem
- The old site was slow and difficult to navigate
- Content updates were time-consuming
- The visual identity no longer matched the premium in-clinic experience
- Organic traffic and SEO performance had plateaued
The team at Berkeley Square Medical approached us to redesign their website and improve digital performance across the board.
They needed a faster, cleaner, and SEO-ready website that reflected their reputation and supported patient acquisition.
Solution
- Rebuilt the front end with a premium design to reflect the brand's authority
- Restructured content to support common patient search queries
- Improved technical SEO, including schema, clean URLs, and metadata
- Migrated all service pages into a structured, editable CMS
- Added faster page speeds across all device types
- Ensured the site was easy to maintain by their internal team
We delivered a full site rebuild on WordPress, focused on speed, user journey clarity, and technical SEO.
About the client
Berkeley Square Medical is a Harley Street–based private hospital offering award-winning cosmetic and plastic surgery. With over 30 years of experience and more than 19,000 patients treated, the clinic is recognised for its commitment to patient safety, discretion, and personalised care.
Led by some of the UK’s most respected consultant surgeons, including Mr. Taimur Shoaib, the clinic specialises in advanced techniques for procedures such as rhinoplasty, breast surgery, and facial aesthetics. Berkeley Square Medical holds multiple industry awards and maintains one of the lowest revision rates in the country — a testament to its high standards and continuity of care.
Tech Stack
WORDPRESS 
NODE JS The Results
The old site was slow and difficult to navigate
Content updates were time-consuming
The visual identity no longer matched the premium in-clinic experience
Organic traffic and SEO performance had plateaued
OUR PRODUCTS
(002)
Track any webpage for changes and get instant alerts. Whether it’s a price drop, job posting, or competitor update — Observe IQ keeps you informed in real time, so you never miss a beat.
Track any webpage for changes and get instant alerts. Whether it’s a price drop, job posting, or competitor update — Observe IQ keeps you informed in real time, so you never miss a beat.
Related works
- Adapted the platform for the Italian market.
- Full Umbraco build with Azure hosting.
- Supports thousands of users daily.
- Adapted the platform for the Italian market.
- Full Umbraco build with Azure hosting.
- Supports thousands of users daily.
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