Columbus Assicurazioni: A Digital Transformation
"Working with RD Digital has been a game-changer. They translated our new brand into a user experience that actually delivers."
Tony Pirozzi Director, Columbus AssicurazioniClient Overview
Columbus Assicurazioni is an Italy-based travel insurance provider serving customers nationwide. Following a major rebrand, they approached RD Digital to reimagine their web presence — from quote engine to infrastructure — ensuring alignment with the new brand and business goals.
The Challenge
- Slow, outdated CMS made content updates difficult
- Quote engine lacked UX clarity and modern flow
- Brand-new identity wasn't reflected online
- Page speeds were poor — 2s average load time
- Conversions were stagnant across key journeys
What We Did
- Redesigned and rebuilt the entire site on Umbraco CMS
- Launched on Microsoft Azure for speed and security
- Introduced a sleek, responsive user interface
- Reengineered the quote engine using custom APIs
- Optimised for SEO and mobile performance
- Integrated AI workflows to enhance internal automation
+13.02%
Increase in Purchases
+4.68%
Revenue Growth
+39.78%
Increase in Active Users
992ms
Avg. Page Load Time (↓ from 2s)
Ongoing Work
- Continuous performance enhancements
- Deeper AI tool integrations
- Support for analytics, testing & CRO
- Innovation roadmap & feature rollouts