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Transforming Digital Insurance Experiences
Columbus Assicurazioni, the Italian brand of Collinson Insurance Solutions Europe Ltd, specializes in travel insurance. Operating since 1988 with over 10 million insured travelers, the company aimed to revamp its digital presence to better reflect its rebrand.
Simplified the policy comparison experience with a clear 4-policy layout
Delivered a trustworthy, conversion-focused platform aligned with the brand
About the client
Columbus Assicurazioni stands out as one of Italy’s top travel insurance providers, catering to thousands of customers annually. Operating under the Columbus Direct brand, they deliver a variety of insurance products specifically designed for travelers, all supported by a strong reputation for reliability, efficiency, and excellent customer service. Their website plays a vital role in the Italian market, serving as a key platform for acquiring new customers and managing policies.
Problem
- The design felt outdated and didn’t align with the brand
- Pages were slow to load, especially on mobile
- The booking journey was unclear and unintuitive
- The CMS was difficult for staff to manage and update
Virtue Movement’s previous website no longer reflected the energy or structure of the club.
They needed a rebuild that delivered speed, clarity, and a user journey that worked for busy parents, young members, and the internal team.
Solution
- Introduced a fresh design system to reflect their brand and audience
- Simplified navigation and booking flows
- Optimised performance across mobile and desktop
- Replaced the old CMS with Strapi for flexible, code-free content editing
- Built a modular site structure that allows for future feature growth
We rebuilt the site from scratch using Node.js and Strapi.
The Results
+10% YoY increase in revenue
Strong lift in organic search visibility across core product pages
Faster quote journeys with higher completion rates
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