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HOBBS
Hobbs is a British fashion brand known for timeless style, premium quality, and refined craftsmanship. With a focus on contemporary womenswear, the brand blends elegance with everyday versatility, offering clothing, footwear designed to last.
Seamless Omnichannel Experience
Refined Brand Storytelling
Customer-Centric Design
About the client
Hobbs is a UK-based fashion retailer focusing on women’s clothing, footwear, and accessories. They offer stylish, premium apparel with a strong emphasis on timeless design, quality workmanship, and a refined, contemporary aesthetic. The brand also runs specialised collections (petite, limited edition, workwear, occasionwear), and has built a reputation for customer service, in-store and online experiences, and ethical/sustainability practices.
Problem
- Fashion market is crowded; difficult to maintain distinction among premium brands
- Customers expect seamless omnichannel experience (online + in store)
- Need to clearly communicate product fit, fabric quality, ethical practices
- High return rates and delivery friction are risks in apparel ecommerce
- Keeping customers engaged and loyal (beyond first purchase)
Solution
- Curated, refined product categories (e.g. Petite, Occasionwear, Workwear) for targeted shopping paths
- Robust online tools: size guides, “need help choosing” features, styling appointments
- Transparent policies: free standard delivery over a spend threshold; free returns
- Strong storytelling & sustainability content via “Our Story”, “Hobbs Sustain”, “Supply Chains & Communities” sections
- Loyalty & engagement incentives: newsletter with welcome discount, student discounts, refer a friend, gift services, boutique store experiences
The Results
Improved customer confidence, reducing hesitation to buy premium apparel
More seamless user journey leading to higher conversion rates
Lower return friction (thanks to clear sizing, delivery & returns policies)
Stronger brand loyalty and repeat purchases via membership/student/referral programmes
Enhanced brand reputation due to sustainability and ethical transparency
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