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Columbus Direct
Columbus Direct, a UK travel insurance provider founded in 1988, was one of the pioneers in offering online insurance policies. With over 15 million travelers covered, it is known for its flexible plans, 24/7 support, and award-winning service.
First UK insurer to sell travel insurance direct and fully online.
Over 15 million travellers covered since founding.
About the client
Columbus Direct is a UK-based travel insurance provider operating under Collinson Group, dedicated to offering hassle-free, value-driven coverage for people travelling both short-term and long-term. Their mission combines innovation, choice, and clarity—making insurance easy to understand, quick to purchase, and broad in terms of what’s covered.
Problem
- Travel insurance market felt crowded and competitive
- Customers struggled to compare coverage easily
- Needed stronger online experience to build trust and conversions
Solution
- Redesigned website with clear user flows
- Simplified policy comparison tools
- Improved mobile usability and checkout process
- Strengthened brand positioning with customer-focused messaging
The Results
Increased online conversions
Higher customer trust and satisfaction
Stronger digital presence in a competitive market
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