Virtue Gymnastics

ECC, a prominent EV industry player, had a subpar website. We revamped their online presence, enhancing its visual appeal and ranking it among the top three search results for over ten relevant keywords.

Faster load times and improved usability

Easier content management for the Virtue team

Better user flow for parents

Professional businessman working on laptop

About the client

Virtue Movement is a gymnastics and movement club based in Reading that offers a variety of classes for both children and adults. Their year-round program features gymnastics, freestyle, preschool activities, aerobics, and squad training, along with pay-as-you-go adult sessions, extracurricular PE, and birthday parties. Affiliated with British Gymnastics and Get Berkshire Active, the club is recognized for its award-winning coaching team and its fun, inclusive approach. Virtue’s philosophy is straightforward: promoting movement for everyone through encouragement, freedom, and enjoyment.

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Problem

    Virtue Movement’s previous website no longer reflected the energy or structure of the club.

    • The design felt outdated and didn’t align with the brand
    • Pages were slow to load, especially on mobile
    • The booking journey was unclear and unintuitive
    • The CMS was difficult for staff to manage and update


    They needed a rebuild that delivered speed, clarity, and a user journey that worked for busy parents, young members, and the internal team.
     

Solution

    We rebuilt the site from scratch using Node.js and Strapi.

    • Introduced a fresh design system to reflect their brand and audience
    • Simplified navigation and booking flows
    • Optimised performance across mobile and desktop
    • Replaced the old CMS with Strapi for flexible, code-free content editing
    • Built a modular site structure that allows for future feature growth

The Results

Faster load times and improved usability

Easier content management for the Virtue team

Better user flow for parents and returning visitors

A digital experience that now reflects the quality of the in-person sessions

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