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Optiloom
We built OptiLoom to empower teams to run experiments, uncover patterns, and elevate user experiences with powerful A/B testing and analytics tools.
Launch experiments in minutes without code rewrites
Visualize impact with clear, actionable reports
Share insights and scale decisions across teams
About the client
OptiLoom is our in-house product designed to eliminate the guesswork from product decisions. By combining experimentation, reporting, and dashboards in one platform, OptiLoom allows teams to launch tests, track results, and optimize experiences with clarity and confidence.
Problem
- Fragmented workflows across multiple tools
- Complex, time-consuming setup for experiments
- Limited visibility into performance metrics
- Unclear reporting that slowed decision-making
- Difficulty scaling experimentation beyond one-off tests
Before OptiLoom, teams struggled with:
Solution
- Experiments – Create, manage, and launch experiments quickly, testing layouts, features, and messaging
- Reports – Track KPIs, compare variations, and instantly see what’s driving results
- Dashboards – Centralize experiment performance, share results, and keep teams aligned
- Scalable Architecture – A modular system built to grow with teams, from startups to enterprises
- Philosophy – “Test before guess”: data-first decisions baked into every feature
We built OptiLoom as a seamless, end-to-end experimentation platform.
The Results
A streamlined workflow that empowers teams to experiment faster
Clear reporting that translates data into confident decisions
Improved collaboration with dashboards designed for all stakeholders
A modern, product-led digital presence that showcases OptiLoom’s value
A foundation for continuous innovation and feature growth
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